# Sefatul Islam

> Sefatul Islam is a Digital Product Leader (CSPO, CSM) in Malmö, Sweden, with 10+ years in eCommerce and expertise in SEO, AEO, GEO and agentic commerce.

## Key facts

- Name: Sefatul Islam (known as Sefat)
- Role: Digital Product Leader · CSPO®, CSM®
- Location: Malmö, Sweden
- Languages: English, Bengali, Swedish
- Expertise: Product management, Product ownership, eCommerce strategy, B2B eCommerce, B2C eCommerce, Digital transformation, Agile, Scrum, Search engine optimization (SEO), Answer engine optimization (AEO), Generative engine optimization (GEO), Agentic commerce, AI in eCommerce, Magento, Shopify, WooCommerce, WordPress, Sitecore, ERP integration, WMS integration, Checkout integration, Product data, Web analytics
- Email: sefatuli@gmail.com
- Phone / WhatsApp: +46 76 879 88 77
- Website: https://www.sefat.net/
- LinkedIn: https://www.linkedin.com/in/sefatuli
- X (Twitter): https://twitter.com/sefatuli
- Facebook: https://www.facebook.com/sefatuli
- Instagram: https://www.instagram.com/sefatulislam/

## About

I am a product leader with more than 10 years of experience building and scaling digital platforms. My work blends product ownership with delivery leadership: shaping roadmaps, prioritising backlogs and guiding cross-functional teams to real outcomes.

I am user-centric, data-informed and hands-on with complex integrations, from ERP and WMS to checkout, search and personalisation. I build strong relationships with stakeholders across business and tech, and I am comfortable with governance, performance, analytics and operational excellence in fast-paced, multinational settings.

- Product vision, roadmaps & KPIs for eCommerce platforms
- Backlog ownership: value-sliced epics, user stories, sprint planning & reviews
- Complex integrations: ERP, WMS, checkout, on-site search & personalisation
- AI-ready commerce: SEO, AEO, GEO & agentic commerce

## Expertise

- **Product Ownership**: Product vision, roadmaps and KPIs. Value-sliced epics and user stories, backlog refinement, sprint planning and reviews. Certified Scrum Product Owner®.
- **Delivery & Agile Leadership**: Guiding cross-functional teams across development, design and marketing. Scrum, Agile methodologies, risk, incident and change management. Certified ScrumMaster®.
- **Commerce Integrations**: Extend ERP, Ongoing WMS, Ingrid shipping & checkout, Klevu on-site search and Hello Retail personalisation, connected through REST/JSON APIs.
- **Tech Stack**: Go (Golang) microservices, Vue.js, PHP and Laravel, ASP.NET, MySQL. Magento, Shopify, WooCommerce, WordPress, OpenCart and Sitecore.
- **Data & Analytics**: Grafana dashboards and alerts for product health and adoption. Google Analytics, Tag Manager and Data Studio certified.
- **Collaboration Tools**: Jira, Monday.com, Slack, Microsoft 365 and SharePoint for planning, communication and governance.

## AI & Search: SEO, AEO, GEO and agentic commerce

Your next customer may never visit your website. An AI assistant or shopping agent will read it for them and decide whether to recommend you. I help brands become findable in search, quotable by answer engines, recommended by generative AI, and ready for agents that buy.

- **SEO — Search Engine Optimisation**: Technical, on-page and content SEO for eCommerce: crawlable architecture, fast pages, rich product data and category content that ranks and converts.
- **AEO — Answer Engine Optimisation**: Structuring content so answer engines and voice assistants can quote it directly: question-led pages, FAQs, how-tos and entity-rich markup.
- **GEO — Generative Engine Optimisation**: Making brands visible and recommended inside AI answers from ChatGPT, Claude, Gemini and Perplexity, through consistent facts, authoritative sources and machine-readable product feeds.
- **AGENTIC — Agentic Commerce**: Preparing stores for AI shopping agents that discover, compare and buy on a customer's behalf: agent-readable catalogues, transparent price and stock, and APIs from discovery to checkout and fulfilment.
- **AI — AI in Product & Delivery**: Using AI every day to move faster on research, analytics, content, presentations and automation, grounded in the University of Helsinki's Elements of AI.

## Certifications

- Certified Scrum Product Owner® (CSPO) — Scrum Alliance, 2023 ([verify](https://bcert.me/sigkjplvd))
- Certified ScrumMaster® (CSM) — Scrum Alliance, 2023 ([verify](https://bcert.me/sysfymznu))
- Elements of AI — University of Helsinki, 2021
- Google Cloud Certified Professional — Google Cloud ([verify](https://www.qwiklabs.com/public_profiles/d8eea89c-4734-400a-a431-cc3e8c87e9e0))
- Red Hat Certified Engineer — Red Hat
- The Fundamentals of Digital Marketing — Google Digital Garage, 2021
- Advanced Google Analytics — Google Analytics Academy, 2021
- Google Analytics for Power Users — Google Analytics Academy, 2021
- Getting Started With Google Analytics 360 — Google Analytics Academy, 2021
- Google Tag Manager Fundamentals — Google Analytics Academy, 2021
- Google Analytics for Beginners — Google Analytics Academy, 2021
- Introduction to Data Studio — Google Analytics Academy, 2021
- Google Certified Mobile Site Developer — Google, 2018
- ASP.NET Programming Certification — BASIS Institute of Technology & Management (BITM), 2018
- Laravel Certified Developer — Talha Training, 2015
- Web Application Development (PHP) — PeopleNTech Institute of IT, 2014 ([verify](https://drive.google.com/open?id=11tOX66nIvmhZMI1d9zQH7DyQWEMjlYZM))
- 5 Day Coding Challenge — Code Institute

## Portfolio

- [SmartParts](https://smartparts.se): E-commerce · Sweden
- [Tellecto AB](https://tellecto.se/): B2B e-commerce · Sweden
- [Click Shop B2B](https://b2b.clickshop.se/): B2B e-commerce platform
- [Click Shop B2C](https://b2c.clickshop.se/): B2C e-commerce
- [eBazar](https://ebazar.se): E-commerce · Sweden
- [Nex Nordic](https://nexnordic.no/): E-commerce · Norway
- [Nordic Digital](https://nordicdigital.se/): IT & marketing
- [Alokera](https://www.alokera.com/): IT & marketing agency
- Alipo: E-commerce development
- [Titan Maritime](https://tmvhellas.com/): Maritime
- [Nabaa Elfurat](https://www.nabaaelfurat.com/): Energy sector
- [La Dentista](https://ladentista.net/): Dental clinic
- [The Leather BD](https://www.theleatherbd.com/): B2B e-commerce
- [HOCO Bangladesh](https://hoco.com.bd/): B2C e-commerce
- [Joyroom Bangladesh](https://joyroombangladesh.com/): B2C e-commerce
- [White Cat](https://whitecat.live/): B2C e-commerce
- [Alpha Commerz](https://alphacommerz.com/): IT company
- [ADN Telecom](https://adntel.com.bd): Telecommunication
- [ADN Diginet](https://adndiginet.com): Web development
- [ADN Servers](https://adnservers.com): Domain & hosting
- [Arina Cloud](https://arinacloud.com/): Web hosting company
- [Nadia Furniture](https://nadiafurniture.com): E-commerce
- [Lakeshore Hotel](https://lakeshorehotel.com.bd): Hotel booking management
- [Homebound](https://www.homeboundbd.com): Logistics service
- [Clipping Path Finders](https://clippingpathfinders.com/): Image-editing service

## Articles

- [Your next customer is an AI.](https://www.sefat.net/your-next-customer-is-an-ai/): The next customer of yours may never go to your website. An AI agent will go and have a look at it on their behalf and will then determine whether or not to recommend you. AI is…
- [Agentic Commerce: The Next Evolution of eCommerce Discovery and Fulfillment](https://www.sefat.net/agentic-commerce-the-next-evolution-of-ecommerce-discovery-and-fulfillment/): The Shift Is Already Underway Your customers aren't searching the web like they used to. They're asking Claude, ChatGPT, and Gemini what to buy. They're bouncing between AI…
- [The Rise of Performance Max Campaigns 2.0: Smarter, More Automated, and Profitable](https://www.sefat.net/the-rise-of-performance-max-campaigns-2-0-smarter-more-automated-and-profitable/): In the ever-evolving world of digital advertising, Google Ads’ Performance Max (PMax) campaigns have just received a major upgrade — and marketers everywhere are paying…
- [Beyond PowerPoint: How AI is Revolutionizing Presentations in Minutes](https://www.sefat.net/beyond-powerpoint-how-ai-is-revolutionizing-presentations-in-minutes/): 🧠 Introduction Gone are the days when crafting a presentation in PowerPoint meant spending endless hours aligning text, choosing visuals, and fine-tuning slides. We are now…
- [eCommerce SEO in 2025: How to Rank the Right Way?](https://www.sefat.net/ecommerce-seo-in-2025-how-to-rank-the-right-way/): The SEO landscape is evolving rapidly. Google is no longer just ranking pages based on keywords or backlinks—it’s now prioritizing information gain. The focus is on unique…
- [Voice Commerce: Competitive Analysis, Business Benefits, and Effectiveness for Business Owners](https://www.sefat.net/voice-commerce-competitive-analysis-business-benefits-and-effectiveness-for-business-owners/): Introduction With the proliferation of smart speakers and voice assistants, voice-activated shopping is gaining significant traction. Consumers increasingly use voice commands to…
- [macOS Sierra Command R Recovery & Internet Recovery Fix](https://www.sefat.net/macos-sierra-command-r-recovery-internet-recovery-fix/):   What is the PROBLEM?   or   The InstallESD.dmg located in Apple's macOS Sierra 10.12.6 Internet recovery & App Store is corrupted (and/or has additional issues), preventing…
- [The Role of AI in Personalizing Customer Experiences in E-Commerce](https://www.sefat.net/the-role-of-ai-in-personalizing-customer-experiences-in-e-commerce/): In today's highly competitive e-commerce landscape, personalization has become a non-negotiable for success. From my analysis, the integration of AI-powered solutions is driving…
- [Questions to Ask When Selecting a Digital Marketing Agency](https://www.sefat.net/questions-to-ask-when-selecting-a-digital-marketing-agency/): Maybe you’re planning to hire a digital marketing agency for the first time. Or perhaps you’ve been let down by an agency and have vowed to be more careful the next time…
- [Unveiling Apple Intelligence: Revolutionizing AI on the iPhone 16 Series](https://www.sefat.net/unveiling-apple-intelligence-revolutionizing-ai-on-the-iphone-16-series/): With the launch of the iPhone 16 series, Apple has introduced a groundbreaking feature called Apple Intelligence. This new AI-driven system is deeply integrated into iOS 18…
- [Fashion’s Shift Towards Sustainability: The Rise of Second-Hand Shopping](https://www.sefat.net/fashions-shift-towards-sustainability-the-rise-of-second-hand-shopping/): The fashion industry has long grappled with issues of waste, overproduction, and environmental degradation, with millions of tons of textile waste generated annually. In response…
- [Economic Uncertainty in 2024: Strategies for eCommerce Success](https://www.sefat.net/economic-uncertainty-in-2024-strategies-for-ecommerce-success/): In 2024, economic uncertainty presents a formidable challenge for eCommerce businesses. Fluctuations in the global economy, including inflation and currency volatility…
- [Must-Know Google Ads Updates: Boost Your Campaigns with New AI Tools and Features](https://www.sefat.net/must-know-google-ads-updates-boost-your-campaigns-with-new-ai-tools-and-features/): These updates reflect Google's ongoing commitment to leveraging AI and data to enhance user experience and ad performance, making it crucial for marketers to stay informed and…
- [A Comprehensive Guide & Importance of A/B Testing in E-Commerce](https://www.sefat.net/a-comprehensive-guide-importance-of-a-b-testing-in-e-commerce/): What is A/B Testing in E-Commerce? A/B testing, also known as split testing, is a method of comparing two versions of a web page or app to determine which one performs better. In…
- [Mastering Mac Keyboard Shortcuts](https://www.sefat.net/mastering-mac-keyboard-shortcuts/): Intro to Mac keyboard shortcuts By pressing certain key combinations, you can quickly do things that normally need a mouse, trackpad or other input device, such as copying and…
- [Scope of using Ai in eCommerce platforms](https://www.sefat.net/scope-of-using-ai-in-ecommerce-platforms/): The scope of using AI in eCommerce platforms is extensive and can positively impact various aspects of the online retail experience. Here are some key areas where AI can be…
- [How to make shot list for pre-production through all of the day’s camera setups](https://www.sefat.net/how-to-make-shot-list-for-pre-production-through-all-of-the-days-camera-setups/): When it comes to efficient filmmaking, a carefully crafted shot list is your secret weapon. It's the roadmap that ensures you capture every essential element of your story. From…
- [Where does Magento 2 store the user’s locked information, and how to unlock locked users?](https://www.sefat.net/where-does-magento-2-store-the-users-locked-information-and-how-to-unlock-locked-users/): In Magento 2, when a user enters incorrect login credentials multiple times within a certain time frame, their account can become locked for security reasons. The locked…
- [𝟏𝟎 𝐌𝐮𝐬𝐭-𝐊𝐧𝐨𝐰 𝐂𝐨𝐦𝐦𝐚𝐧𝐝𝐬 for Git](https://www.sefat.net/%f0%9d%9f%8f%f0%9d%9f%8e-%f0%9d%90%8c%f0%9d%90%ae%f0%9d%90%ac%f0%9d%90%ad-%f0%9d%90%8a%f0%9d%90%a7%f0%9d%90%a8%f0%9d%90%b0-%f0%9d%90%82%f0%9d%90%a8%f0%9d%90%a6%f0%9d%90%a6%f0%9d%90%9a%f0%9d%90%a7/): 𝟏. 𝐀𝐝𝐝/𝐂𝐨𝐦𝐦𝐢𝐭𝐀𝐥𝐥 Default way: git add. git commit -m "message" Different: git commit -a -m "message" 𝟐. 𝐀𝐥𝐢𝐚𝐬𝐞𝐬 Using aliases, you can write your own Git commands to do whatever…
- [Magento 2 – login as customer 500 server error, clear all the existing customer baskets quote table contain shopping cart related stuff](https://www.sefat.net/magento-2-clear-all-the-existing-customer-baskets-quote-table-contain-shopping-cart-related-stuff/): Problem 1: When I made an order and on checkout shipping after clicking on checkout, I got an error of "This customer does not have an active cart." I don't understand why this…
- [“Tier prices data should be array, but actually other type is received ” Magento Error](https://www.sefat.net/tier-prices-data-should-be-array-but-actually-other-type-is-received-magento-error/): Steps to reproduce (*) catalog>product>select the product trying to change the quantity but facing error Tier prices data should be array, but actually other type is received…
- [What Is DevOps?](https://www.sefat.net/what-is-devops/): DevOps is an approach thereto delivery that mixes people, practices, and tools to interrupt down silos between development and operations brigades. DevOps brigades accelerate the…
- [Start Dropshipping Business With Magento](https://www.sefat.net/start-dropshipping-business-with-magento/): Creating an online store is a daunting task!! Though, it demands a lot of money!! But, you must not know the fact that there is a great way to save money on product storage and…
- [Perfect SEO for Ecommerce Product Pages](https://www.sefat.net/perfect-seo-for-ecommerce-product-pages/): SEO for Ecommerce Product Pages (How to Rank & Convert) Key Points A well-optimized product page pulls in bottom-of-the-funnel consumers who already know exactly what they want…
- [What is Take Meeting Minutes & How to take it](https://www.sefat.net/what-is-take-meeting-minutes-how-to-take-it/): Meeting minutes are the detailed notes that serve as an official written record of a meeting or conference. The person in charge of the gathering usually asks one of the…
- [Writing a proper business plan](https://www.sefat.net/writing-a-proper-business-plan/): Why do I need to write a business plan? Your business plan is one of your venture’s most important documents. It’s the bible you’ll use to help establish your company, but it’s…
- [Handy Questions for Hiring Digital Marketing Agency](https://www.sefat.net/handy-questions-for-hiring-digital-marketing-agency/): Seeking out a marketing partner can be a daunting task. If you’ve never worked with an agency before, you may find yourself not knowing how to vet potential partners. Whatever…
- [Content copy restricted or right click disable content copy from any website.](https://www.sefat.net/content-copy-restricted-or-right-click-disable-content-copy-from-any-website/): “… if it’s online, in one way or another it can be copied” Since the beginning, the idea of having the internet was as a result of the need to share information freely. Over the…
- [Speed up Your Magento 2 Store with these easy steps](https://www.sefat.net/speed-up-your-magento-2-store-with-these-easy-steps/): Now a Days, there are various eCommerce CMSs available in the market such as Shopify, Woocommerce, Magento, etc. Among those platforms, Magento can be considered as the most…
- [Speed Up Your Slow Loading WordPress Website](https://www.sefat.net/speed-up-your-slow-loading-wordpress-website/): WordPress is one of the most widespread and easily customizable CMSs. However, it's pretty slow in the default configuration, especially, if the site has a lot of visitors and…

## FAQ

### Who is Sefatul Islam?

Sefatul Islam (Sefat) is a Digital Product Leader and Certified Scrum Product Owner® based in Malmö, Sweden. He has more than 10 years of experience building and scaling B2B and B2C eCommerce platforms, combining product ownership with delivery leadership.

### What does Sefatul Islam specialise in?

Product vision, roadmaps and backlogs for eCommerce platforms; leading cross-functional teams; complex integrations such as ERP, WMS, checkout, on-site search and personalisation; and AI-ready commerce: SEO, AEO, GEO and agentic commerce.

### What is the difference between SEO, AEO and GEO?

SEO (Search Engine Optimisation) helps pages rank in search engines. AEO (Answer Engine Optimisation) structures content so answer engines and voice assistants can quote it directly. GEO (Generative Engine Optimisation) makes a brand visible and recommended inside AI answers from assistants such as ChatGPT, Claude, Gemini and Perplexity.

### What is agentic commerce?

Agentic commerce is shopping in which AI agents discover, compare and buy products on a customer's behalf. To be chosen, stores need agent-readable product data, transparent price and stock information, and APIs that cover the journey from discovery to checkout and fulfilment.

### Which certifications does Sefatul Islam hold?

Certified Scrum Product Owner® (CSPO) and Certified ScrumMaster® (CSM) from Scrum Alliance, plus certifications in Google Cloud, Google Analytics, Google Tag Manager, Digital Marketing (Google Digital Garage) and Elements of AI (University of Helsinki), among others.

### Which platforms and tools does Sefatul Islam work with?

Magento, Shopify, WooCommerce, WordPress, Sitecore and Laravel; Jira, Monday.com, Grafana, Slack and Microsoft 365; and integrations with Extend ERP, Ongoing WMS, Ingrid, Klevu and Hello Retail.

### Which languages does Sefatul Islam speak?

English (full professional), Bengali (native) and Swedish.

### Is Sefatul Islam open to new opportunities?

Yes. He is open to roles and projects in product leadership, eCommerce and AI-ready commerce. You can reach him at sefatuli@gmail.com or +46 76 879 88 77 (also on WhatsApp), or through the contact form on this website.

## Optional

- [Full text of all articles](https://www.sefat.net/llms-full.txt)
- [XML sitemap](https://www.sefat.net/wp-sitemap.xml)
- [RSS feed](https://www.sefat.net/feed/)
- [Contact](https://www.sefat.net/#contact)