Based in Malmö, Sweden · Open to new opportunities

Hi, I'm Sefatul Islam

Digital Product Leader, Agentic Commerce Strategist, SEO · AEO · GEO Specialist, Certified Scrum Product Owner®

Product leader with 10+ years of experience building and scaling digital platforms. I combine product ownership with delivery leadership: shaping roadmaps, prioritising backlogs and guiding cross-functional teams to outcomes.

Let's work together Download résumé
Portrait of Sefatul Islam

CSPO® · CSM®

160M SEK B2B & B2C turnover

Malmö, Sweden

Years of experience
10+
Certifications
18
Happy clients
300+
Projects delivered
25+

Trusted by teams at

  • SmartParts
  • Tellecto AB
  • Click Shop B2B
  • Click Shop B2C
  • eBazar
  • Nex Nordic
  • Nordic Digital
  • Alokera
  • Alipo
  • Titan Maritime
  • Nabaa Elfurat
  • La Dentista
  • The Leather BD
  • HOCO Bangladesh
  • Joyroom Bangladesh
  • White Cat
  • Alpha Commerz
  • ADN Telecom
  • ADN Diginet
  • ADN Servers
  • Arina Cloud
  • Nadia Furniture
  • Lakeshore Hotel
  • Homebound
  • Clipping Path Finders

01About

Product vision, delivered.

I am a product leader with more than 10 years of experience building and scaling digital platforms. My work blends product ownership with delivery leadership: shaping roadmaps, prioritising backlogs and guiding cross-functional teams to real outcomes.

I am user-centric, data-informed and hands-on with complex integrations, from ERP and WMS to checkout, search and personalisation. I build strong relationships with stakeholders across business and tech, and I am comfortable with governance, performance, analytics and operational excellence in fast-paced, multinational settings.

  • Product vision, roadmaps & KPIs for eCommerce platforms
  • Backlog ownership: value-sliced epics, user stories, sprint planning & reviews
  • Complex integrations: ERP, WMS, checkout, on-site search & personalisation
  • AI-ready commerce: SEO, AEO, GEO & agentic commerce

Local time

--:--

Malmö, Sweden

Languages

  • English Full professional
  • Bengali Native
  • Swedish Intermediate

Toolbox

  • Product Strategy
  • Roadmapping
  • Scrum
  • SEO
  • AEO
  • GEO
  • Agentic Commerce
  • Schema.org
  • Google Search Console
  • Performance Max
  • ChatGPT
  • Claude
  • Gemini
  • Jira
  • Monday.com
  • Grafana
  • Slack
  • Microsoft 365
  • SharePoint
  • Sitecore
  • Magento
  • Shopify
  • WooCommerce
  • WordPress
  • Laravel
  • PHP
  • Go
  • Vue.js
  • REST APIs
  • Klevu
  • Ingrid
  • Hello Retail
  • Extend ERP
  • Ongoing WMS
  • Google Analytics
  • Google Cloud

02Expertise

Product leadership with the technical depth to back it up.

01

Product Ownership

Product vision, roadmaps and KPIs. Value-sliced epics and user stories, backlog refinement, sprint planning and reviews. Certified Scrum Product Owner®.

02

Delivery & Agile Leadership

Guiding cross-functional teams across development, design and marketing. Scrum, Agile methodologies, risk, incident and change management. Certified ScrumMaster®.

03

Commerce Integrations

Extend ERP, Ongoing WMS, Ingrid shipping & checkout, Klevu on-site search and Hello Retail personalisation, connected through REST/JSON APIs.

04

Tech Stack

Go (Golang) microservices, Vue.js, PHP and Laravel, ASP.NET, MySQL. Magento, Shopify, WooCommerce, WordPress, OpenCart and Sitecore.

05

Data & Analytics

Grafana dashboards and alerts for product health and adoption. Google Analytics, Tag Manager and Data Studio certified.

06

Collaboration Tools

Jira, Monday.com, Slack, Microsoft 365 and SharePoint for planning, communication and governance.

Technical proficiency

Hover a skill

  • WordPress & WooCommerce 100%
  • Magento 100%
  • OpenCart 100%
  • cPanel / WHM 100%
  • Google Cloud Engine 100%
  • HTML, CSS & Bootstrap 100%
  • Photoshop 100%
  • MS SQL Server 90%
  • MySQL 80%
  • Laravel 70%
  • JavaScript 70%
  • ASP.NET 70%
  • Artificial Intelligence 60%

03AI & Search

Building commerce for customers who ask AI first.

Your next customer may never visit your website. An AI assistant or shopping agent will read it for them and decide whether to recommend you. I help brands become findable in search, quotable by answer engines, recommended by generative AI, and ready for agents that buy.

AI assistant Illustration

Shopper Which supplier should I use for phone spare parts in the Nordics?

AI

I'd recommend Your Brand: clear product specs, verified reviews, real-time stock and delivery data, and structured FAQs make it easy to compare.

Why it was recommended

  • Structured data
  • Clear answers
  • Trusted reviews
  • Agent-ready checkout
SEO
01

Search Engine Optimisation

Technical, on-page and content SEO for eCommerce: crawlable architecture, fast pages, rich product data and category content that ranks and converts.

  • Technical SEO
  • Schema.org
  • Core Web Vitals
  • Content strategy
AEO
02

Answer Engine Optimisation

Structuring content so answer engines and voice assistants can quote it directly: question-led pages, FAQs, how-tos and entity-rich markup.

  • FAQ & HowTo schema
  • Featured snippets
  • Entities
  • Conversational content
GEO
03

Generative Engine Optimisation

Making brands visible and recommended inside AI answers from ChatGPT, Claude, Gemini and Perplexity, through consistent facts, authoritative sources and machine-readable product feeds.

  • AI visibility
  • Brand citations
  • Product feeds
  • LLM-friendly content
AGENTIC
04

Agentic Commerce

Preparing stores for AI shopping agents that discover, compare and buy on a customer's behalf: agent-readable catalogues, transparent price and stock, and APIs from discovery to checkout and fulfilment.

  • AI shopping agents
  • Product data APIs
  • Checkout integrations
  • Discovery to fulfilment
AI
05

AI in Product & Delivery

Using AI every day to move faster on research, analytics, content, presentations and automation, grounded in the University of Helsinki's Elements of AI.

  • Elements of AI
  • Prompting
  • Automation
  • Analytics

My latest thinking on AI & commerce

04Certifications

Credentials & continuous learning.

17 credentials

05Selected work

Platforms I have planned, built and launched.

Alipo Alipo E-commerce development

Show all 25 projects

06Insights

My latest thinking on commerce, AI and growth.

All articles

Ai

Your next customer is an AI.

The next customer of yours may never go to your website. An AI agent will go and have a look at it…

3 min read

07FAQ

Quick answers.

Who is Sefatul Islam?

Sefatul Islam (Sefat) is a Digital Product Leader and Certified Scrum Product Owner® based in Malmö, Sweden. He has more than 10 years of experience building and scaling B2B and B2C eCommerce platforms, combining product ownership with delivery leadership.

What does Sefatul Islam specialise in?

Product vision, roadmaps and backlogs for eCommerce platforms; leading cross-functional teams; complex integrations such as ERP, WMS, checkout, on-site search and personalisation; and AI-ready commerce: SEO, AEO, GEO and agentic commerce.

What is the difference between SEO, AEO and GEO?

SEO (Search Engine Optimisation) helps pages rank in search engines. AEO (Answer Engine Optimisation) structures content so answer engines and voice assistants can quote it directly. GEO (Generative Engine Optimisation) makes a brand visible and recommended inside AI answers from assistants such as ChatGPT, Claude, Gemini and Perplexity.

What is agentic commerce?

Agentic commerce is shopping in which AI agents discover, compare and buy products on a customer's behalf. To be chosen, stores need agent-readable product data, transparent price and stock information, and APIs that cover the journey from discovery to checkout and fulfilment.

Which certifications does Sefatul Islam hold?

Certified Scrum Product Owner® (CSPO) and Certified ScrumMaster® (CSM) from Scrum Alliance, plus certifications in Google Cloud, Google Analytics, Google Tag Manager, Digital Marketing (Google Digital Garage) and Elements of AI (University of Helsinki), among others.

Which platforms and tools does Sefatul Islam work with?

Magento, Shopify, WooCommerce, WordPress, Sitecore and Laravel; Jira, Monday.com, Grafana, Slack and Microsoft 365; and integrations with Extend ERP, Ongoing WMS, Ingrid, Klevu and Hello Retail.

Which languages does Sefatul Islam speak?

English (full professional), Bengali (native) and Swedish.

Is Sefatul Islam open to new opportunities?

Yes. He is open to roles and projects in product leadership, eCommerce and AI-ready commerce. You can reach him at [email protected] or +46 76 879 88 77 (also on WhatsApp), or through the contact form on this website.

08Contact

Let's build something that grows.

Planning an e-commerce launch, a re-platforming or a digital-transformation programme? I would love to hear about it. Fill in the form and I will get back to you as soon as I can.